sidecar is our partnership model created to help early-stage startups deliver innovative digital products.

full capabilities of design team for about the price of one designer.
flat flexible fees. no hourly. no upsell.

How it works

We assess your needs

Working primarily with Seed, Series A, and B startups, we have a keen understanding of the dynamics, constraints, and opportunities of the stage you’re in. We work closely to learn your goals and partner on a roadmap.

We augment your team

For a flat monthly fee, whether you have a designer, or need help to recruit one, we work with your team to provide ongoing experience, capabilities, and talent needed to ship a world-class experience calibrated to the goals and roadmap we’ve aligned on.

We step back

Success is stepping away. We approach team resourcing, rituals, and your end-to-end experience with scalability in mind. Our mutual goal is to see your company grow past us and move towards an imbedded team that continue to build from the foundation we will have partnered to achieve.

Capabilities

LAUNCH

Pre-Seed / Seed

You’re proving concept.

Our senior consultants partner with the early founding team to understand, define, and showcase the product vision, leveraging the Siderocket Launch Squad to execute:

  • Branding

  • Pitch presentations

  • Website

  • Marketing materials

  • Concept mockups

  • Some MVP support

Included capacities: Product Design specialists, Visual designer, Copywriter, Design management

Investment: One-time fee or flat monthly fee

BETA

Series A

You’re getting traction and building.

As the vision for your product comes to life, the Beta Squad works to iterate on early designs, refine strategy, and expand the product experience by working on areas like:

  • End-to-end feature design

  • Marketing assets

  • Brand refinement

  • Roadmapping

  • Experimentation

  • Feature validation

  • Hiring & onboarding

Included capacities: Product Design specialists, Visual designer, Copywriter, Researcher, Design management

Investment: Monthly flat fee with equity split option

SCALE

Series B

You’re starting to scale and shaping for growth

While the product finds traction, the Scale Squad guides new work streams that will help the design team and product scale to drive efficiency:

  • Team rituals

  • Design principles

  • Voice and tone guide

  • Design systems

  • User research

  • Optimization

  • Hiring & onboarding

Included capacities: Product Design specialists, Visual designer, Copywriter, Researcher, Design management, Front End Engineer

Investment: Monthly flat fee with equity split option